PureMolecular, LLC is a University of South Florida spin-off company formed in mid-2014 that provides services and technology for point of use seafood species authentication to ensure quality and combat mislabeling fraud. The company was formed by John H. Paul, Ph.D. (Distinguished University Professor at USF’s College of Marine Science) and his former graduate student, Robert M. Ulrich, Ph.D.
The overall aim of our business is to bring field amenable seafood authentication technology to users/stakeholders such that they can make correct decisions quickly in large seafood purchases on-site. We envision in the future that the assays will include other seafoods (shrimp, tuna, lobster, shellfish etc.) and with reductions in cost to expand the market to the general public. This technology has been termed “Point of Use” devices.